Director of Global Product Marketing

Who we are

80% of the workers across the globe are Deskless. These are the people who keep our lights on and gas flowing, build roads and bridges, run our manufacturing factories, ensure that we get healthcare service, and provide us reliable phone and internet connectivity. As entrepreneurs, have we considered solving their problems and making them more productive?

If you are still reading, and connect compassionately about this underserved segment, come and join us to drive Technology Equity in the global workforce.

At Zinier, we are on a mission to enable these 3B Deskless Workers achieve greater success for themselves and the world around them. Guided by a deep understanding of their needs, we design software experiences that enable every Deskless Worker to excel in the field.

We are a global team headquartered in Silicon Valley. Our hybrid workforce is spread across Houston, London, Madrid, Mexico City, Singapore and Bangalore, and leading investors, including Accel, ICONIQ Capital, Founders Fund, Newfund Capital, NGP Capital, Tiger Global Management and Qualcomm Ventures LLC.

Position Overview:
We are looking for a highly strategic and driven Director of Global Product Marketing to disrupt the Field Services industry vertical with our AI-native, Workflow-based platform. This role will define and execute product marketing strategies across multiple regions, driving market positioning, customer engagement, and product adoption. Based in India, you will collaborate closely with cross-functional teams including Product, Sales, and Customer Success to ensure a cohesive global growth approach.

Key Responsibilities:

• Global Product Positioning: Develop and refine the value proposition, messaging, and positioning for our PaaS solutions, ensuring they resonate with the unique needs of different regions (UK, Europe, US, Latin America, APAC).
• Market Research & Competitive Analysis: Conduct market research and competitive analysis to understand market trends, customer needs, and competitive landscapes, translating these insights into actionable marketing strategies.
• Customer Engagement: Collaborate with Sales, Customer Success, and Marketing teams to create compelling customer-facing materials, case studies, presentations, and content that drive demand and customer engagement.
• Product Launches: Lead the global launch of new products and features, ensuring successful rollouts across different geographies with consistent messaging and positioning.
• Analyst Relations: Drive the efforts to position Zinier as a disruptor and leader in the Field Service domain with analyst firms such as Gartner, IDC, Forrester, G2, etc.
• Sales Enablement: Equip the global sales team with tools, resources, and training to effectively position and sell the product portfolio, including developing product collateral, sales presentations, and training programs.
• Sales Development: Lead outbound sales development campaign efforts to generate leads for the global sales team.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new products, features, and solutions that drive customer adoption and market penetration.
• Cross-Functional Collaboration: Partner with the Product team to align marketing efforts with product development roadmaps, and work with regional teams to adapt strategies for different regions.
• Metrics & Analysis: Define and track KPIs to measure the success of product marketing initiatives, using data-driven insights to optimize performance and drive continuous improvement.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 10+ years of experience in product marketing, ideally within the enterprise technology or PaaS/SaaS industries; Growth/ Scaleup experience a must.
• Strong understanding of the Field Services Management domain or related verticals.
• Experience in scaling enterprise PaaS/SaaS business in US, UK, Europe or APAC.
• Ability to work across multiple regions and time zones.
• Strong analytical and strategic thinking skills, with a track record of leveraging market insights to influence product and marketing strategies.
• Excellent communication and presentation skills with the ability to work cross-functionally with product, sales, and marketing teams.
• Demonstrated leadership experience with the ability to manage and mentor teams.
• Embody Zinier guiding principles - Be Authentic, Be Logical, Be Compassionate, Be Outstanding, Be Collaborative, Be Frugal